Since Wilhelm Swarovski’s first riflescope in 1949, Swarovski Optic stands by the motto “constantly improving what is good.” Swarovski was built on a foundation of tradition, quality, and innovation. A family-run business, Swarovski believes quality is only achieved when the entire package: optics, functionality, ergonomics, design, and service, is harmonized. Over 30 national and international awards have been given to Swarovski for their innovation, prevision, and unrivaled quality.